DAPHNECOM | Small companies & start- ups

Small companies & start- ups

Mission

We guide, train and advise corporate or organisation managers and their teams as to the management of their integrated communications, their culture and their image. In doing so, we make sure that internal and external communications become a real management tool which can provide concrete answers and solutions for the key aspects of the business or activity and that they are coherently and authentically aligned with the identity of the organisation.

Services

DAPHNECOM COMMUNICATIONS

Small companies & start- ups

1 Coaching & consultancy in global development of businesses and partnerships: identity, value proposition, business model, contract structuring, legal risks management and integrated image & communications.

2 Diagnoses, strategies and action plans regarding identity, culture, brands, business, internal and commercial communications.

3 Commercial communications:

Commercial communication diagnoses, strategies and action plans aligned with the business and commercial plan.
Recording and structuring of the value proposition as a whole and alignment with the commercial strategy.
Focused commercial presentations (according to the sales cycle):
- Analysis and definition of communication and commercial criteria.
- Focus on the company / institutional focus: general presentation.
- Focus on the general services/ products package: conceptual presentation.
- Focus on each specific service/ product: technical presentation.
- Focus on the specific service/ product which answers to the specific request from the client together with the economic proposal: technical and economic presentation.
Customer satisfaction guarantee/ customer experience (CSG).
- Customer experience diagnoses:
  - Annual, biannual or quarterly qualitative surveys with customers.
  - Design and preparation of satisfaction surveys and its follow- up.
Recording and structuring of the internal information circuits, oriented towards CSG: information sources, nomenclatures, saved circuits, people responsible for the information circuits, framework content for each channel, among others.

4 Directive coaching for businessmen and their work teams as to culture, image and business internal and commercial communications.

5 External management of culture, image and integrated communications.

6 Strategic audit and coaching to the people in charge of the communications area as to brands, culture, and internal and commercial communications.

7 Supply reengineering: recording, restructuring and definition of the value proposition (products & services).

8 Project management implementation as to branding, culture, communications (content- writing, graphic design, web and web design, social media, press, trainings, workshops and audiovisual development).

Contracting options

Hired for a fixed amount of hours per month on a monthly fee.
-By project
-Specific Enquiries
-From macro to micro: the diagnosis is the starting point; then we pass on to the macro strategy; afterwards, we define communication plans; and finally, we implement what has been previously determined.
-From micro to macro: the starting point is a specific need the client may have (it can comprehend diagnosis, plan or means development, taking a communication action or making a communication piece), and then we start moving forward and assembling the entire integral communications map, the culture and the image of the organisation or the company.

Our customers' needs

To optimise investment in communications
To have a detailed and strategic long term guide. This makes their communications actions sound and profitable.
To have the integral diagnose of an expert “practitioner”, who takes a picture of the current state of affairs, analyses and systematically plans all external and internal communications coherently taking into account the business and its identity before taking actions.
To have a communication “architect”, who can lay the foundations and develop communication plans before hiring the executors (agencies).
To get to know the main drivers which define necessary communication outlines.
To qualify, prioritise and align all communications with the business, its culture and its brands.

To hand out a thorough and strategic report to specialised agencies and therefore reduce the efforts and the working hours with companies and agencies.
To avoid leaving communications 100% in the hands of executors.
To make agencies take into consideration the macro strategy apart from the micro strategy and the creative aspects.
To produce sound and everlasting contents.
To support the Executive Manager or the Marketing Manager and/or the person in charge of internal-external communications in the integral strategic plan, who sometimes, due to operative needs, do not have enough time to develop such plan; and to support specialised Agencies, who focus on the strategy and in their area of expertise and not on the plan as a whole (which is needed in order to take actions).