Companies / Organisations

Mission

We guide, train and advise corporate or organisation managers and their teams as to the management of their integrated communications, their culture and their image. In doing so, we make sure that internal and external communications become a real management tool which can provide concrete answers and solutions for the key aspects of the business or activity and that they are coherently and authentically aligned with the identity of the organisation.

By integrated communications we mean those that are managed in a synchronised manner and that are made up by the different communication means, which in turn and determined by our target audience.

  • Strategic collaborators and partners: internal communication
  • External audiences that in one way or another are key for the development and growth of the organisation: institutional communication
  • Customers: commercial communication (marketing)
  • Community in which the organisation has an impact: corporate social responsibility communication.

Our customers' needs

  • To optimise investment in communications
  • To have a detailed and strategic long term guide. This makes their communications actions sound and profitable.
  • To have the integral diagnose of an expert “practitioner”, who takes a picture of the current state of affairs, analyses and systematically plans all external and internal communications coherently taking into account the business and its identity before taking actions.
  • To have a communication “architect”, who can lay the foundations and develop communication plans before hiring the executors (agencies).
  • To get to know the main drivers which define necessary communication outlines.
  • To qualify, prioritise and align all communications with the business, its culture and its brands.
  • To hand out a thorough and strategic report to specialised agencies and therefore reduce the efforts and the working hours with companies and agencies.
  • To avoid leaving communications 100% in the hands of executors.
  • To make agencies take into consideration the macro strategy apart from the micro strategy and the creative aspects.
  • To produce sound and everlasting contents.
  • To support the Executive Manager or the Marketing Manager and/or the person in charge of internal-external communications in the integral strategic plan, who sometimes, due to operative needs, do not have enough time to develop such plan; and to support specialised Agencies, who focus on the strategy and in their area of expertise and not on the plan as a whole (which is needed in order to take actions).

Communications specifications and cross-cut services

  • Customer Areas

    • Executive Management
    • Human Resources Department
    • Commercial Department
    • Communications Department (if there is a specific operations department)
  • Especialidades de la comunicación

    • Identidad y cultura organizacional
      • Creencias y ADN cultural
  • Communication Specifications
    -Organisational Identity and Culture

    • Beliefs and cultural DNA
    • Culture definition and focus
    • Mission
    • Vision
    • Values
    • Leadership and teams
    • Methodologies and processes
    • Information circuits
    • Hierarchies
    • Cultural policies among branches
    • Other
    • Image and Brand Architecture

      • Employer brand
      • Business group brand
      • Company or organisation brand
      • Business unit brand
      • Product or services brand
      • Sub-brands
    • Integral Communications

      • Integral communication strategy planning, management, coordination and auditing.
      • Internal Communications
      • Commercial Communications
      • Institutional Communications
  • Cross-cut Services to Communication Specifications

    • Diagnoses

      • About culture, brands and internal, institutional and commercial communications
        • Short-term pre-diagnoses
        • Medium-term diagnoses
        • Long-term diagnoses
    • Strategic Developments

      • Estrategias de cultura
        -Culture strategies
        -Brand strategies
        -Long-term integral macro communication strategy
        • Key aspects of the organisation
        • Communication goals aligned to key aspects
        • Audiences by goals
        • Macro-strategic messages by audience
        • Basic communication package definition
          • Communication means-channels
          • Pieces
        • Specific and cross-cut macro communication actions definition
        • General base contents for cross-cut communications and for the basic communication package.
    • Implementation Management

      • Key annual aspects of the organisation

      • Annual communication goals aligned to key aspects

      • Audiences by annual goals

      • Annual macro-strategic messages by audience

      • Annual basic communication package definition

        • Communication means-channels
        • Pieces
      • Annual communication action definition with its related pieces.

      • Management of cross-cut communication and/or campaign implementation teams

        • Contents: for each communication means, action and piece

          • General basic contents for cross-cut communications
          • Contents for campaign actions and specific pieces.
        • Workshops: trainings, dissertations

          • Audience and the surveying and analysis of their needs
          • Workshops’ goals
          • Gather the necessary information
          • Definition of criteria for the organisation of information
          • Information organisation
          • Tools
          • Presentation
        • Design

        • Web development

        • Audio-visual

        • Social media management

        • Digital positioning (web and social media) SEO and SEM

        • Institutional or commercial public relations

        • Press

      • Advice, audit and diagnoses parallel to implementation management

Contracting options

  • Hired for a fixed amount of hours per month on a monthly fee.
    -By project
    -Specific Enquiries
    -From macro to micro: the diagnosis is the starting point; then we pass on to the macro strategy; afterwards, we define communication plans; and finally, we implement what has been previously determined.
    -From micro to macro: the starting point is a specific need the client may have (it can comprehend diagnosis, plan or means development, taking a communication action or making a communication piece), and then we start moving forward and assembling the entire integral communications map, the culture and the image of the organisation or the company.

Some customers who trust us