Our DNA

We are motivated and guided by the curious and bold freedom of discovering and communicating the best attributes of each company, organisation or person- its unique identity- with both committed nobleness and transcending intensity.

Our values

  • Strategic guidance towards results

  • Integral vision

  • Long term

  • Solid professionalism

  • Personalised involvement

  • In-depth analysis

  • Orderliness and detail

  • Flexibility

  • Humanity

Mission

We guide, train and advise corporate or organisation managers and their teams as to the management of their integrated communications, their culture and their image. In doing so, we make sure that internal and external communications become a real management tool which can provide concrete answers and solutions for the key aspects of the business or activity; and that they are coherently and authentically aligned with the identity of the organisation.

By integrated communications we mean those that are managed in a synchronised manner and that are made up by the different communication means, which in turn and determined by our target audience.

  • Strategic collaborators and partners: internal communication
  • External audiences that in one way or another are key for the development and growth of the organisation: institutional communication
  • Customers: commercial communication (marketing)
  • Community in which the organisation has an impact: corporate social responsibility communication.

We aim at developing and spreading both in the organisations and in the new generations of communicators, a new identity and integral communication vision: sound and effective communication 100% anchored in the business – activity, which apart from being beautiful, needs to be strategic and integral. It should further provide solutions for the key aspects of the business or activity, and take into account all the complex variables that are at stake when we are communicating; or communications should respect and convey with coherence and authenticity the identity of the company or organisation; and they should create content that rewards the audiences to which it is addressed, thus, leaving a legacy, a mark in the society that can transcend it and actually transform it. Communication does not only involve beautiful expressions; it is a concrete management tool at the service of managers.

Vision

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