What do we do?
We develop diagnoses, strategies, operations management plans and implementations for companies and organisations, applied to the fields of branding, organisational culture and commercial, institutional and internal communications. Furthermore, we provide people with guidance in the development of their mission, their image and professional communication.
100% value specification
Whenever we communicate, we want to stage the value of the company, its treasure chest: its business value, its way of beholding the world, its culture, and the distinguishing attributes, which make it unique. Without all this value, communication would have no impact.
Orderliness, information clarity.
Before communicating, we believe it is essential getting to know ourselves and to place that knowledge and information about the company on record. This orderliness facilitates and expedites the strategic decision-making process.
We go through an intense debate process with the different departments, which leads us to clarify very valuable elements for each of the members and for the organisation itself, therefore this real transformation experience is translated into action plans.
Self-knowledge and transformation.
This debate process promotes the appreciation of each of the members and it confirms their role and mission within the organisation, apart from generating proactive and rich synergies and turning them into concrete and realistic actions.
Mission, Image and Professional Communication.
We guide professionals in the analysis and definition of their potential, their talents and their professional and personal mission and their main distinguishing attributes in the market: we also join them in the development of their project or career and in planning all of their communications.
We guide, train and advise corporate or organisation managers and their teams as to the management of their integrated communications, their culture and their image. In doing so, we make sure that internal and external communications become a real management tool which can provide concrete answers and solutions for the key aspects of the business or activity; and that they are coherently and authentically aligned with the identity of the organisation.
By integrated communications we mean those that are managed in a synchronised manner and that are made up by the different communication means, which in turn and determined by our target audience.
- Strategic collaborators and partners: internal communication
- External audiences that in one way or another are key for the development and growth of the organisation: institutional communication
- Customers: commercial communication (marketing)
- Community in which the organisation has an impact: corporate social responsibility communication.
We aim at developing and spreading both in the organisations and in the new generations of communicators, a new identity and integral communication vision: sound and effective communication 100% anchored in the business – activity, which apart from being beautiful, needs to be strategic and integral. It should further provide solutions for the key aspects of the business or activity, and take into account all the complex variables that are at stake when we are communicating; or communications should respect and convey with coherence and authenticity the identity of the company or organisation; and they should create content that rewards the audiences to which it is addressed, thus, leaving a legacy, a mark in the society that can transcend it and actually transform it. Communication does not only involve beautiful expressions; it is a concrete management tool at the service of managers.
Cosas que las PYMES descuidan a la hora de comunicar
Entrevista a Teresa Cassagne. Consultora en Comunicación Estratégica, Cultura Organizacional, Marcas & Misión
5 pasos infaltables para encarar la Comunicación
Llegó el momento de invertir en lo que siempre relegabas, en comunicación… pero, ¿por dónde empezar?
El arte de la Consultoria
Como acortamos las brechas de expectativas cliente-consultor?
Ejecutar y Comunicar
Si somos ejecutores natos y hacemos las cosas muy bien, ¿para qué comunicar?
Marketing y Comunicación… Esa es la cuestión
¿En qué momento vinieron a entrecruzarse e interpelarse? ¿Qué sucedió? ¿Se complementan?
El arte de hablar simple y llegar a todos
El desafío es que todos sin excepción tengan acceso fácil y comprensible a las realidades
Rol de la comunicación estratégica
La lista de posibles beneficios cuantificables que espera el cliente – y con razón – podría ser infinita.
Contenidos que transformen
¿Hasta qué punto vamos a saturar con tanta información sin sentido?
Comunicar es ante todo gestionar
¿Se llegará a ver que comunicar es gestionar y no tan sólo informar?
Comunicación estratégica ¿Qué es?
Para comunicar es necesario entender qué somos y qué queremos comunicar.